In a meeting dedicated to harnessing pro-Israel media energy, Israeli Prime Minister Benjamin Netanyahu alluded to a cohort of Israel’s influencers. “We have to fight back. How do we fight back? Our influencers. I think you should also talk to them if you have a chance, to that community, they are very important,” according to Responsible Statecraft.
Being paid by Israel to post on social media is also very lucrative. According to previously unreported recent documents, these influencers are likely being paid around $7,000 per post on social media such as TikTok and Instagram on behalf of Israel.
Bridges Partners, a firm working for the Israeli regime's foreign ministry, sent a series of invoices for its “Influencer Campaign” to Havas Media Group Germany, an international media group working for Israel. The invoices detailed a sum of $900,000, starting in June and slated to end in November, for a cohort of 14-18 influencers to create content.
The document, which was filed under the Foreign Agents Registration Act, notes that the funding is for both “payments for influencers and production,” but does not provide a breakdown between the two. When taking into account the administrative production costs through Sept. 16 — legal fees, banking fees, marketing fees, and other project services noted in a separate document — that leaves an estimated sum of $552,946 for the influencers between June and September of this year.
Netanyahu and his cohort have started a massive campaign to gaslight younger generation and whitewash their merciless war on Gaza. A few days ago Responsible Statecraft reported “Israel wants to train ChatGPT to be more pro-Israel.”
Last week this outlet also reported “Israel wins TikTok". A year ago, powerful critics in Congress and the tech world were complaining that TikTok was promoting anti-Israel messaging and were suggesting it needed to be shut down.
Turns out it didn't need to be eliminated. TikTok is a message force multiplier after all, and only requires, apparently, the pro-Israel people to own it. Like Oracle co-founder Larry Ellison, the second richest man in the world and the single biggest private donor of the IDF.
MNA/
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