Core Elements of Industrial Marketing

TEHRAN, Aug. 14 (MNA) – Industrial Marketing Management provides theoretical, empirical, and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.

These 7 Core Elements of an Industrial Marketing Strategy are the essential puzzle pieces you’ll want to present, optimized and working in sync to drive Marketing success.


Website Foundation:

Technology Stack

Content Strategy

Lead Generation

Pipeline Management

Data Analysis

Step-by-step Strategy for Our Industrial Marketing:

Identify Your Purchaser

Identify the Purchaser Needs

Learn Where They Go to Seek Out Answers to Their Questions and Solutions

Learn What Specifically They Are Trying to Know

Answer Their Questions and Solve Their Problems

Compel Your Website Visitor to Take a Lead-generation Action

Why do Manufacturers Need Marketing?

Marketing is the catalyst for invention, through customer insight and engagement. Marketing can (and should): Use business intelligence and customer behavior to identify and drive new sales opportunities. Expand the identity and presence of the company in the market, in an impactful, differentiated way.

Once you have decided on your marketing strategy, draw up a marketing plan that sets out how you intend to execute that strategy and evaluate its success. The plan should be constantly reviewed and, if necessary, updated so you can respond quickly to changes in customer needs and attitudes in your industry and in the broader economic climate.

Your Manufacturing Marketing strategy should outline the specific approach (which may be the combination of two or more separate approaches in this guide) that will make it possible to achieve your goal.

Specific: Define your desired outcome in clear, specific terms. You should be able to answer the five W questions: Who, what, when, where, and why?

Measurable: Your goal should be easily quantifiable with target metrics to track your progress.

Attainable: Your goal can be ambitious, while still being achievable. Consider the time and resources you have available and set high, realistic standards within scope.

Relevant: Your goal should make sense for your specific needs and also align with other, big-picture goals.

Time-Bound: All goals should have clear dates of completion attached to hold yourself accountable. Setting a firm deadline will help keep everyday tasks from taking priority over your goal.

Services marketing is dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process, and Physical evidence. The 7 P framework is one of the most popular frameworks for deciding a marketing strategy, right from strategy formulation to actual implementation.

Product is your core offering. This is “the thing” that will fulfill the needs of your customer. If your product is faulty, everything else fails. The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation.

Price has a lot of impact on the service buyer’s satisfaction level. Often, paying a higher price makes a customer more satisfied. Price is often considered a proxy for quality and vice-versa. What is important to note is that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement.

Place often offers a different side of value (utility) to the customer. Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality? Services are often chosen for their place utility. Closer to the customer means a higher probability of purchase.

Promotion plays a role in the perception the possible target audience may have about your service. There has to be a between the promotion and the positioning. Promotion leads to service (brand) recognition and further establishes a proxy to evaluate the quality of services based on potential customers.

Now, if you are a manufacturer and you need a platform to promote your business, you’ve come to the best place.

Here, we want to introduce a new but extremely effective platform for Manufacturing Marketing and Industrial Marketing which is

Linquip is is a professional network for equipment manufacturers, industrial customers, and service providers

Here are some features of Linquip which makes it the best manufacturing marketing platform:

Linquip is a platform that focuses on industry equipment manufacturers, industrial customers, service providers, industry-savvy consumers, and researchers. With the help of Linquip, industry experts and companies will be able to connect and explore all possible opportunities.

To create an industry-focused profile, you need to concentrate on your industrial abilities, which is almost impossible on other sites and services. On your Linquip profile, you can showcase your skills based on industrial equipment, and you will be introduced when someone looks for an expert on a specific device.

On Linquip, you can find top service provider companies to manage your industrial equipment services operations such as equipment installations, maintenance, and repair services, and gain access to thousands of industry-leading suppliers around the globe with the ability to contact them and find supplemental solutions for your project.

On Linquip, you can find everything you're looking for! From Energy equipment to solar panels, wind turbines, and diesel engines. You can find any device with its information and specifications on Linquip. Moreover, you can find and get in contact with any related experts, distributors, and service providers and get quotes from them.

Interested in working with Linquip? See some of the ways we can work together to boost your marketing efforts.

This article is an advertisement and Mehr News Agency has no opinion on its content.

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