All National products enter a new age under the brand name Panasonic, intending to open a new horizon to worldwide customers in electronics and home appliances industry, Yania stressed.
He said that these two brands unified into single brand “Panasonic” in order to strengthen further brand competitiveness worldwide, and initiate new era at MEI by supplying the world with pioneering products under the brand name Panasonic.
Yania emphasizing that the brand unification is a turning point in supplying the world with state-of-the-art electronics and home appliances technology said that the brand unification has taken place across Middle East, Asia, China except for Japan, where it will continue to use the National brand name.
National was adopted as brand name in 1927 by founder of Matsushita Electric Industrial Company, Konosuke Matsushita, and became very popular brand in the world and since the brand name had been registered before in the
He added that currently MEI is best known for its Panasonic brand all over the world, in particular in
Addressing the reporters Yania said that from now on this celebrated brand, that is to say Panasonic, would replace National brand under the brand slogan “Panasonic ideas for life” which implies the customer-oriented strategy behind the development of Panasonic products.
Pointing to brand unification process he said that Panasonic has completed its global brand unification process with the launch of a complete new range of home appliances under the Panasonic brand name in
He said that it is expected that by the initiation of the new series of productions which resulted in the increased product portfolio, the company’s sales edge up by 20 percent by the end of March 2005.
Based in
HK/IS
END
MNA
Your Comment