Apr 27, 2016, 9:39 AM

VIDEO: New image of oil countries

VIDEO: New image of oil countries

ASTANA, Apr. 26 (MNA) – The Eurasian Media Forum (EAMF) that took place in Astana last week gathered 400 international politicians, and journalists to discuss the main issues on the international agenda. In session 3 of the EAMF, with MNA representative in attendance, the principles for maintaining a positive image for oil countries were discussed.

Speakers of Session #3 include Simon Anholt, British policy advisor, Olga Kefalogianni, Greek former Minister of Tourism, Roman Vassilenko, Kazakh deputy FM, Baljeet Kaur Grewal, Managing Director for Strategy and Portfolio Investment of 'Samruk-Kazyna', and Yerbol Shormanov, Kazakh deputy Chairman of the board of Astana EXPO 2017. 

The topics discussed include image policy and perception of a brand, strategies for launching a brand onto global markets, and cultural values of branding.       

News ID 116124

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