NFTs, or non-fungible tokens, are unique collectible digital assets based on blockchain technology, signifying that they are non-exchangeable tokens.
As one of Iran's renowned dining destinations, Noyan Restaurant made this announcement on September 29, 2023, at 7:07 pm, coinciding with the introduction of its new venture, "Noyan Happy." The event, attended by notable figures from the arts, sports, media, and blockchain and AI sectors, highlighted "Noyan Happy's" aim to venture into event organization, finger food services, and external event design.
Dr. Ali Mesrian, CEO of Noyan Tourism Complex and author of "The Sixth Continent and Digital Arts," emphasized that the so-called 'Sixth Continent' refers to the virtual space, including web and social networks. He conveyed that Noyan's foray into NFTs marks its ambition to merge innovation, digitization, and digital arts with its hospitality services.
He elaborated, "Noyan Restaurant strives to position itself at the forefront of the digital market and modern technologies. Just as it has led in the restaurant sector, it aims to pioneer the convergence of the food industry with technology." The CEO clarified that their NFT initiative isn't just a marketing gimmick. Instead, it reflects a shift in global culture and the way people engage and transact with one another. Thus, Noyan Restaurant proudly becomes the first food brand in Iran to delve into this domain.
Dr. Mesrian announced their inaugural digital venture: the NFT named NOYAN - DISCOUNT CARD 77, available at the world's largest NFT marketplace, https://opensea.io/NOYANRESTAURANT. Acquiring this NFT grants customers exclusive privileges and discounts, welcoming them to the Noyan's 6th Continent loyalty program.
It's noteworthy that the Noyan Tourism Complex, nestled in the lush region of Alborz in Mehrshahr Karaj, stands as one of the area's oldest dining establishments. With its captivating architecture set amidst serene nature, the restaurant prides itself on high-quality, delectable Iranian and international cuisine. Furthermore, it provides diverse spaces to ensure guests experience unmatched hospitality.
On a global scale, the fast-food giant McDonald's had previously ventured into blockchain, offering NFTs to its patrons.
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