Speakers of Session #3 include Simon Anholt, British policy advisor, Olga Kefalogianni, Greek former Minister of Tourism, Roman Vassilenko, Kazakh deputy FM, Baljeet Kaur Grewal, Managing Director for Strategy and Portfolio Investment of 'Samruk-Kazyna', and Yerbol Shormanov, Kazakh deputy Chairman of the board of Astana EXPO 2017.
The topics discussed include image policy and perception of a brand, strategies for launching a brand onto global markets, and cultural values of branding.