TEHRAN June 29 (MNA) -– Veteran Iranian animated artist, Nur al-din Zarrinkelk, voiced regret that people and authorities do not pay due attention to this art.

Zarrinkelk, President of International Animated Film Association (ASIFA), said the political leaders are not familiar with the animation art and their knowledge of the art is limited to the animated cartoons broadcast for young adults and children from TV.


He said the conception of people and authorities from animated cinema is summed up in the superficial low-priced films purchased from the Far East countries.


Zarrinkelk pointed out that the standard of production in Iranian animated cinema is based on worthless foreign models, which have conduced to downgrade the quality and quantity of the works.


He said, at the same time, investment in animation sector is very low as the recognition of investors and responsible authorities is poor.        


Zarrinkelk said Iran's animated cinema is deprived of facilities, equipment and the expertise on how to utilize the tools and variety of products and cannot be compared with the advanced filmmaking industry in the world.


He feels animation is one of the pillars of cinema industry in the world today and that the gap between animation and living cinema is being filled.


Zarrinkelk emphasized that today's cinema has advanced to the extent that cannot be separated from animation.


He said serious attention and national tendency toward the art of animation is the main factor for upgrading the quality and quantity of this art in Iran.  





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