TEHRAN, May 20 (MNA) -- Iran’s Ministry of Culture and Islamic Guidance and the Cultural Heritage, Tourism, and Handicrafts Organization (CHTHO) will boost their cinematic relations.


The deputy CHTHO for handicrafts affairs Hossein Hatefi-Farmad and deputy Culture Minister for Cinematic Affairs Mohammadreza Jafari-Jelveh signed a cinematic Memorandum of Understanding during a ceremony on Wednesday.


During the ceremony, Jafari-Jelveh pointed to the important role of cinema in reviving forgotten forms of arts saying that the traditional arts are not separable from modern modes. 


Visual arts and cinema are interrelated and cinema is the end result of the process of completing these earlier kinds of arts, he mentioned.


“Handicrafts can remain a thriving industry as long as cinema has the ability to boost the economic aspects of this industry when it plays an active role in it,” he added.


“After doing research in the field of traditional art, we come to the conclusion that we need media, especially cinema, to introduce people to this kind of art,” mentioned Hatefi-Farmad during the ceremony.


Iranians are not familiar with handicrafts and traditional art, and making documentaries and short films would be a great help to introduce this art form, he added.


The MOU aims to boost artistic and industrial cooperation between CHTHO and the Ministry of Culture and also to inform the younger generation of their Iranian identity and acquaint them with their national art.








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