TEHRAN, July 27 (MNA) -- Innovation can be defined as the successful exploitation of new ideas or the conversion of knowledge into money.

In this fiercely competitive world, the ability to innovate is essential for success and survival. It is the lifeblood of the modern organizational environment, creating value, increasing efficiency, and a spark that keeps organizations and people moving ever onward and upward. It is systematic, arising from complex interactions between many individuals, organizations and their operating environment.     


Every organization wants to be more innovative. Moreover, every organization has a culture. The issue is whether and how that culture inhibits or supports innovation. Virtually all organizations recognize that innovation and culture are both important to success. To establish a culture of innovation, a broad and sustained effort must be made to enable an organization and its staff to achieve their goals, but once created, this culture of innovation keeps fresh ideas flowing and reinvigorates an organization.


The speed and efficiency of the diffusion of innovation through the economy is critical for productivity and growth. Relentless growth enables an organization and its workers to achieve their goals. In a global economy, managers must adapt their execution of basic functions to unfamiliar cultures, commercial regulations, economic conditions, and climates.


The economy and industries are changing so rapidly that no company can really know what it will be doing one or more years in the future. Downsizing, restructuring, empowering, telecommuting, employee leasing, teaming, decentralizing, outsourcing and business process reengineering are all changing the complexion of work and the workplace. All these efforts bring sudden and often painful changes for an organization’s employees.


Modern management has become more difficult and more demanding due to tough competition, the increasing complexity and diversity of products and services, and the need to make use of advanced technology. It takes a complex view of people at work because people differ and work situations vary. To respond to new, diverse, multifaceted challenges, organizations need up-to-date expertise and techniques to find innovative and speedy solutions to problems. Organizations which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complimentary expertise in other areas of their activities.


Success depends on both what you do and how you do it. And there are specific elements that help you and your organization become more innovative. Leaders of successful organizations understand that innovation is what drives growth and is the fruit of the efforts of extremely talented people seeking continuous growth who have a shared passion for problem solving and for turning ideas into realities.


Organizations are dynamic entities, and individuals are often the driving force behind a successful organization. Innovation pivots on intrinsically motivated individuals within a supportive culture, informed by a broad sense of the future. Broadly speaking, all organizations are dynamic systems of shared values, beliefs, philosophies, experiences, customs, and norms of behavior. Successful organizations often have climates that feel open -- they foster the individual’s creative energies and take advantage of employees’ eagerness to participate.


A successful organization is a constantly changing dynamic entity creating new practices, processes, and services which is characterized by trust and commitment to finding solutions. A good manager must be innovative in all aspects of retention, evaluation, motivation, compensation, and strategic planning.


Survival in the working world requires management skills that meet today’s global, information-based and technology-driven organizational environment. According to Peter Drucker, “Management is doing things right, leadership is doing the right thing.” He added that a successful leader can achieve the organization’s goals through enhancing the productivity and job satisfaction of the workforce and can increase their effectiveness by expecting the best from people and promoting workers’ self-esteem and desire for the entire team to excel.


Management is becoming increasingly technology-based. An organization’s technology is an important contextual variable in determining the organization’s structure. It can be defined as the tools, techniques and actions used by an organization to transform inputs into outputs. The organizational structure depends on many factors, as do managerial practices, but the structure of an organization must be designed to fit its situation.


The objectives of management are to enhance value and improve organizational performance. Many organizations are fighting for their survival. They need to identify relevant value drivers and improve them by using innovative approaches based on common sense. Technology, skilled personnel, and information systems are some of the factors -- but not the only factors -- necessary for survival.


Innovative management is involved in the processes of (a) the invention phase, in which ideas are generated, (b) the implementation phase, in which the best ideas are selected and developed further, and (c) the market penetration phase, in which ideas are exploited for commercial gain. Innovations that fail are often potentially “good ideas” that have been rejected due to budgetary constraints, lack of skills, or poor fit with current goals.


The understanding of leadership is vital because leaders motivate employees and solve problems in organizations. Leadership development programs provide managers with the tools to become better leaders. When managers take the initiative to encourage change, this helps drive new structures and programs designed to increase organizational effectiveness.


Management and leadership are speeding into information collaboration from end to end, top to bottom, and across the boundaries of typical organizational structures. Inspirational leaders create an inspiring culture within their organization. They supply a shared vision and inspire people to achieve.


It is important to include the whole organization in the innovation process because the germ of an idea can come from anywhere and the best ideas often grow out of a combination of functional areas which result in (a) improved quality, (b) the creation of new markets, (c) the extension of product range, (d) reduction of labor costs, (e) improved production processes, (f) reduction of materials, (g) reduction of environmental damage, (h) replacement of products/services, (i) reduced energy consumption, and finally (j) conformance to regulations.


Organizational success depends on the manager’s ability to address the challenges of globalization, workforce diversity, ethics, and technological innovation. A number of factors come into play in this process, such as the workforce’s commitment to excellence, competition, challenging markets, persistence, and efforts to overcome difficulties.


As Supreme Leader of the Islamic Revolution Ayatollah Seyyed Ali Khamenei has named the Iranian calendar year 1387 (began March 20) the Year of Innovation and Flourishing, and in light of the fact that ideas are the fuel that keeps organizational fires blazing, it is recommended that successful organizations continually innovate to generate unending streams of new systems, technologies, growth, and improvements in efficiency, productivity, quality, and services for success and survival.


(July 28 Tehran Times Opinion Column, by Mohammad Javad Salimian)





News Code 29138

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