The confab will be held on Iran’s national tourism branding, the role of branding in tourism, cultural heritage and handcarts as well as the future of tourism branding in Iran.
Sponsored by the United Nations World Tourism Organization (UNWTO), the event has also been included on its official annual events calendar.
The conference is organized by Iran Cultural Heritage, Handicrafts and Tourism Organization in cooperation with the Isfahan Municipality and Isfahan Chamber of Commerce, Industries, Mines and Agriculture.
Several international agencies including World Tourism Organization (WTO), Inter-American Development Bank as well as over 100 guests from Europe and Asia will attend the conference.
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